I'm a Salvadoran entrepreneur based in the Netherlands with a simple belief: founders shouldn't have to do everything alone. With over 4 years of experience and a background in Business Administration, Strategy, and Digital Marketing, I created The Side Office to be the reliable, behind-the-scenes partner that lets you focus on what you actually built your business for.

Hi, I’m Gabriela!

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¡Hello!

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Why The Side Office

Like many founders, my journey started with a door closing. When the pandemic took my corporate job, I didn't wait for another one to open, I built my own. I started exploring freelance work and quickly discovered something: I was good at making businesses run better, and founders desperately needed that help.

After years of freelancing, I noticed a gap: founders needed more than one-off tasks, they needed a consistent, multi-skilled partner who understood the full picture of running a business. Someone who could handle operations, communication, and content without them having to manage three different people. That's exactly what The Side Office is.

I built TSO on the belief that growing founders deserve high-quality support at a price that makes sense, not agency rates, not unreliable low-cost alternatives. Just honest, skilled work that moves your business forward.

HOW I WORK

The values behind every client relationship.

Honesty first

I tell you what's working and what isn't. No fluff, no overpromising, just straight communication.

Reliability

Deadlines are kept, tasks don't fall through the cracks, and you always know where things stand.

Warmth

Working together should feel easy and human. I'm approachable, flexible, and genuinely care about your success.

Proactivity

I don't wait to be told, I anticipate, suggest, and solve before things become problems.

WHY WORK WITH ME

Not just support.
A real business partner.

Executive support, operations, and content, handled by one person who knows your business inside out.
I don't just complete tasks, I build the processes that make your business run without constant oversight.
Agency-level execution without agency-level rates. Built for founders who value quality and respect their budget.
Based in the Netherlands, working with clients across Europe and the US. Async-friendly and timezone-aware.